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Insights for growing service businesses

Tips, data, and strategies to help you capture more calls and grow your business.

Why 62% of Service Business Calls Go Unanswered (And How to Fix It)
Industry Research

Why 62% of Service Business Calls Go Unanswered (And How to Fix It)

New research reveals the shocking call answer rates for local service businesses and the revenue impact of every missed call.

Feb 18, 2026Read article
AI vs. Human Receptionist: A 6-Month Cost Comparison
ROI Analysis

AI vs. Human Receptionist: A 6-Month Cost Comparison

We tracked the total cost of ownership for a human receptionist vs. MARLO over 6 months. The results were eye-opening.

Feb 10, 2026Read
How Summit HVAC Captured $178K in Revenue with AI Call Answering
Case Study

How Summit HVAC Captured $178K in Revenue with AI Call Answering

A deep dive into how one HVAC company eliminated missed calls during their busiest season.

Jan 28, 2026Read
The Complete Guide to Call Tracking for Local Businesses
Guide

The Complete Guide to Call Tracking for Local Businesses

Everything you need to know about measuring which marketing channels drive phone calls and revenue.

Jan 15, 2026Read
5 Call Scripts That Convert for Dental Practices
Templates

5 Call Scripts That Convert for Dental Practices

Battle-tested phone scripts that help dental practices convert more callers into booked patients.

Jan 8, 2026Read
After-Hours Calls: The Revenue You Are Leaving on the Table
Strategy

After-Hours Calls: The Revenue You Are Leaving on the Table

15% of leads come outside business hours. Here is how to capture them without hiring night staff.

Dec 20, 2025Read